Books: 1 | Review: 0 | Avg rating: 3.31
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Lee Eisenberg

3.18 of 5 Votes: 3
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https://100booksminority.com/lee-eisenberg
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Books by Lee Eisenberg
Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (2009)
language
English
3.31 of 5 Votes: 2
review 1: I almost closed Shoptimism after the first few chapters, but I'm glad I stuck with it. This is a pretty generic book on how people shop, looking at various marketing attempts and classifying buyers into different groups. If you want to skip reading the book, you can basically tak...
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