Books: 1 | Review: 0 | Avg rating: 3.94
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Philip Kotler

3.95 of 5 Votes: 2
url
https://100booksminority.com/philip-kotler
gender
male
website
http://www.kotlermarketing.com/
genres
 
About this author
Books by Philip Kotler
Marketing 3.0: From Products to Customers to the Human Spirit (2010)
language
English
3.94 of 5 Votes: 5
review 1: Philip Kotler has a storied career as a marketing instructor having written several key textbooks in the past. Unfortunately, compared to his other writings, this one is a disappointment. There isn't much new to Marketing 3.0 except for adding consumer voices through social media...
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