Books: 1 | Review: 0 | Avg rating: 3.95
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Youngme Moon

3.95 of 5 Votes: 3
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https://100booksminority.com/youngme-moon
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Books by Youngme Moon
Different: Escaping the Competitive Herd (2010)
language
English
3.95 of 5 Votes: 5
review 1: An interesting read about branding attempts from quite a few industries and companies, though as Moon states from the beginning there is no straight up lesson on how to make your brand stand out. Some good insights - a company's tendency is to correct perceived weaknesses to catc...
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